Offset Printing vs. Digital Printing vs. Variable Printing

What is Offset Printing?

Offset printing is a traditional method where ink is transferred from a plate to a rubber blanket, then onto the paper. It’s ideal for large print runs with exact color consistency and crisp, professional results.

Why Choose Offset?

• Best for high-quantity orders
• Superior image clarity and color matching (hello, Pantone!)
• Great for invitations, stationery sets, and bulk printing needs
• Often more cost-effective at larger volumes

TOG.ink and Offset Printing

• We offer offset printing on envelopes only.
• Offset inks are the same inks used for thermography.
• Color matching invitations and envelopes is easier with offset printing.
• PRO TIP! If you’ve chosen a thermography printed invitation, you’ll want to choose offset printed envelopes for the best color match.

What is Digital Printing?

Digital printing uses toner or inkjet technology to apply the image directly onto the paper—no plates required. This makes it the most efficient option for short runs, last-minute orders, or frequent design updates.

Why choose digital?

• Ideal for small-batch or on-demand printing
• Great for full-color, detailed artwork
• Fast turnaround times
• Lower setup costs than offset

TOG.ink and Digital Printing

• We offer state-of-the-art digital printing across a variety of products.
• We carry the G7® Master Qualification by Idealliance for digital printing, which means we use the most modern technology, techniques, proofing, and press control standards available to produce a close visual match from proof to print.
• Color matching between stationery and envelopes can be tricky, especially with blues and purples. We highly recommend reading “Periwinkle, the Problem Child”.

What is Variable Printing?

Variable printing is a type of digital printing that allows for changing elements—like names, dates, or photos—from one piece to the next without stopping the press.

Why Choose Variable Printing?

• Perfect for customizing each print in a run
• Ideal for invitations, envelopes, table cards, or anything with unique names/addresses
• Great for designing wedding invitation envelopes, personalized thank-you cards, or marketing materials tailored to individual clients.

TOG.ink and Variable Printing

• The most popular way variable printing is used here at TOG.ink is for guest addressing wedding invitation envelopes.
• We offer a variety of products with variable printing. Check out the Variable Print Product List to see them all.
• We require a multi-page PDF for uploading artwork. Read our blog post, How to Set Up a Multipage PDF for Variable Print.

Final Thoughts

No matter which print method you choose, TOG.ink ensures an easy ordering experience with professional quality and expert craftsmanship from file upload to final product. Start exploring, and determine which projects and print processes are right for your next creative endeavor!