Reaching out to past customers is more than good business, it shows you remember and care about the people who support your business. Building a relationship with past customers means being there to help them celebrate the latest milestone or offer that special someone the perfect gift. Lucky for you, custom print is an easy sell if you know what to offer and when.
Custom Print Ideas that Gain Repeat Customers
Start with a friendly “Hello again”. A quick note reminding them of their event (“Can you believe it’s been a year since your big day?”) goes a long way. Pro Tip: Keep a spreadsheet of customers with event dates and themes. Reaching out a few weeks before an anniversary or milestone makes it look like you have superpowers (but really, you just have a great system).
Finding the Right Custom Print Products
Some custom print products can be offered any time of year: personalized stationery, custom napkins, thank you cards, an all-occasion greeting card set. These are all great options, but let’s face it, everyone loves a personalized pitch and it sells more products. So let’s dig into some specific upsells that more closely relate to the occasions you design for.
1. Newlyweds (or Not-So-Newlyweds)
Reaching out to past wedding clients is likely your best bet for success and we’ve got some fabulous options for creating something extra special for them.
2. Newlywed Holiday Cards
By far the most popular custom print product after the wedding! Creating newlywed holiday cards out of custom print flat cards is so popular that some designers are making them a part of their wedding suite packages.
3. Newlywed Christmas Ornaments
Whether you choose to offer these for clients to purchase or use them as thank you gifts, newlywed Christmas ornaments are always a big hit!
4. Custom Stationery Sets
The new last name is official. Celebrate this monumental change with personalized note cards or thank you notes featuring their monogram or names.
5. Anniversary Gifts
Reach out with personalized gift ideas for every milestone anniversary. Mock up some options with their original wedding art and photos (if you have any) to make it super easy. You might even consider just contacting the husbands—you would be their superhero!
6. Memory Prints
Turn elements from their wedding suite like their invitation design, monogram, or vow excerpts into framed art prints. Bonus points if you include their wedding date in a subtle way.
7. Baby and Pet Stationery Packages
Just let them know that when they hit a new stage of life, you’re ready to help them celebrate. You can offer announcement packages (cards, envelopes, seals) and maybe even a returning customer discount.
8. New Home Announcements
Couples who moving into a new home deserve something more exciting than a text to let family and friends know their new address. Create something fun with flat cards for them to share the good news!
Custom Print Products for Party People
Think bar and bat mitzvahs, quinceañeras, retirement celebrations, and baby showers. You made the event look amazing, now keep the magic going.
9. Custom Thank You Notes
If you don’t make these part of your event stationery packages, be sure to reach out after the event and offer some custom thank you note ideas. Personalized stationery gives them an impressive way to say thanks after a big milestone and it continues to honor the occasion. Check out custom print flat cards or folded cards to get started.
10. Photo Gifts
Request that the client send a few favorite pics from the event so you can mock up some gift ideas like sandstone coasters, ceramic mugs, or cute notepads. These make wonderful keepsakes.
11. Milestone Packs
If they’re hitting a big birthday or graduation soon, be sure to offer a custom print party package with best-sellers like invitations, envelopes, seals, party napkins and signage. If you can send what a complete party package looks like, you’re likely to spark interest immediately.
Custom Print for Everyone Else
Here are a few ideas you can offer up to anyone throughout the year! We especially love all-occasion greeting cards because it’s a great way to let your artistic talents shine while offering something useful for your clients.
12. Seasonal Holiday Cards
Reaching out around the holidays? Offer custom printed flat cards using their wedding palette or fonts for a little sentimental sparkle.
13. All-Occasions Greeting Cards
Your designs featured on custom print folding cards as a variety pack of greeting cards offers such a great way to use your creativity and help past clients be ready for any occasion that comes up throughout the year.
14. Return Address Stamps
Functional and fun, custom stamps are great for everybody! Address stamps make an everyday chore more exciting and way more stylish.
15. Personalized Notepads or Journals
Easy to love, easy to gift. Add a name, a monogram, or even a cheeky phrase based on their personality or event theme to notepads and Post-it® Notes. You can create a single notepad, notepad sets or pair a notepad with a notebook. All are especially awesome ideas for students and teachers.
And don’t forget to remind them that referrals are a big deal for small businesses. If they love working with you, chances are their friends will, too. A quick recommendation can go a long way in keeping the momentum going.
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