Holiday card season may feel like it’s still a ways off, but for designers, now is the time to start getting ahead.
The holiday rush has a way of sneaking up quickly. Between client consultations, design revisions, proofing, ordering, and production timelines, having a plan in place early can make the busiest part of the year feel a whole lot more manageable.
Start Designing Before the Rush
If you work with clients on holiday cards, start conversations early. Encourage them to think about their card style, paper, printing process, and quantity before schedules fill up. Having these details decided early gives you more time to create something thoughtful without racing against a deadline.
It’s also a great time to revisit your favorite print processes. Letterpress, foil stamping, thermography, and specialty papers can give holiday designs that extra something clients are looking for.
Get Familiar With Your Print Options
Not sure which paper or printing process will work best for a design? This is where samples can make all the difference.
A TOG.ink Sample & Sell Kit gives you physical examples to reference when talking through options with clients. Being able to show the difference between papers, finishes, and printing techniques can make the decision-making process much easier, especially for clients who aren’t familiar with the nuances of print.
Build a Little Breathing Room Into Your Timeline
The holidays are busy for everyone, including your print partner. Give yourself and your clients plenty of time for design, proofing, production, and delivery. Building in extra time now can save you from last-minute stress later.
Holiday season doesn’t have to mean holiday chaos. Start the conversation early, explore your print options, and give yourself room to create work your clients will be excited to send.
The best time to prepare for holiday card season? Before it officially begins.
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