{"id":5170,"date":"2026-05-13T14:11:58","date_gmt":"2026-05-13T14:11:58","guid":{"rendered":"https:\/\/tog.ink\/blog\/?post_type=portfolio&#038;p=5170"},"modified":"2026-05-13T14:11:58","modified_gmt":"2026-05-13T14:11:58","slug":"a-quick-guide-to-paper-weight","status":"publish","type":"portfolio","link":"https:\/\/tog.ink\/blog\/home-8\/a-quick-guide-to-paper-weight\/","title":{"rendered":"A Quick Guide to Paper Weight"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5171\" src=\"https:\/\/tog.ink\/blog\/wp-content\/uploads\/2026\/05\/our-papers-top.jpg\" alt=\"\" width=\"1105\" height=\"342\" \/><\/p>\n<p>One of the biggest things that changes the look <em>and feel<\/em> of stationery?<br \/>\nPaper weight.<\/p>\n<p>A design can look completely different depending on whether it\u2019s printed on a lightweight smooth stock, a soft cotton paper, or an ultra-thick double thick card.<\/p>\n<p>If you\u2019ve ever wondered what paper weights actually mean, here\u2019s a simple breakdown of some of our most popular options and where they shine best.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Light &amp; Flexible<\/strong><\/h3>\n<p><strong>Around 94 lb.<\/strong><\/p>\n<p>Thin enough to layer, sturdy enough to still feel polished.<\/p>\n<p>Great for:<\/p>\n<ul>\n<li>RSVP cards<\/li>\n<li>Inserts<\/li>\n<li>Programs<\/li>\n<li>Multi-piece invitation suites<\/li>\n<\/ul>\n<p>This weight keeps suites feeling refined without becoming too bulky in the mail.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>The Go-To Middle Ground<\/strong><\/h3>\n<p><strong>Around 105\u2013120 lb.<\/strong><\/p>\n<p>This range is the sweet spot for everyday stationery projects. It feels substantial in-hand while still staying practical and versatile.<\/p>\n<p>Commonly used for:<\/p>\n<ul>\n<li>Invitations<\/li>\n<li>Announcement cards<\/li>\n<li>Holiday cards<\/li>\n<li>Flat stationery<\/li>\n<li>Menus<\/li>\n<\/ul>\n<p>Within this range, finishes can completely change the vibe \u2014 from smooth and modern to textured, shimmer, or coated stocks with extra crisp printing.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Thick &amp; Premium<\/strong><\/h3>\n<p><strong>Around 130 lb.<\/strong><\/p>\n<p>Once you move into heavier stocks, the paper starts becoming part of the statement itself.<\/p>\n<p>Perfect for:<\/p>\n<ul>\n<li>High-end invitations<\/li>\n<li>Postcards<\/li>\n<li>Premium marketing pieces<\/li>\n<li>Bold minimalist designs<\/li>\n<\/ul>\n<p>This weight instantly feels more luxurious and substantial.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Double Thick Stocks<\/strong><\/h3>\n<p><strong>Around 210\u2013240 lb.<\/strong><\/p>\n<p>These are the heavyweight favorites.<\/p>\n<p>Super thick, ultra sturdy, and made for designs that want maximum impact.<\/p>\n<p>Best for:<\/p>\n<ul>\n<li>Luxury invitations<\/li>\n<li>Business cards<\/li>\n<li>Branding pieces<\/li>\n<li>Statement stationery<\/li>\n<\/ul>\n<p>Minimal designs especially pair beautifully with thicker paper because the stock itself becomes a focal point.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Cotton Papers<\/strong><\/h4>\n<p>Cotton paper has a completely different feel from traditional cardstock. It\u2019s softer, richer, and incredibly tactile.<\/p>\n<p>Most popular for:<\/p>\n<ul>\n<li>Letterpress<\/li>\n<li>Fine art stationery<\/li>\n<li>Heirloom-inspired invitations<\/li>\n<\/ul>\n<p>If you want something that feels especially timeless and luxurious, cotton stocks are hard to beat.<\/p>\n<h4><strong>Specialty Materials<\/strong><\/h4>\n<p>Not every project needs traditional cardstock.<\/p>\n<h4><strong>Acrylic<\/strong><\/h4>\n<p>Modern, sleek, and instantly eye-catching. Often used for signage, invitations, and statement pieces.<\/p>\n<h4><strong>Translucent Stocks<\/strong><\/h4>\n<p>Soft and semi-transparent, making them perfect for overlays, layering, and romantic detail pieces.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>The Best Paper? It Depends.<\/strong><\/h3>\n<p>There\u2019s no one \u201cbest\u201d paper weight \u2014 it all comes down to the look and experience you want your design to create.<\/p>\n<p>Some projects call for soft texture and subtle detail. Others deserve ultra-thick drama.<\/p>\n<p>That\u2019s the beauty of print \u2014 the paper is part of the design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest things that changes the look and feel of stationery? Paper weight. A design can look completely different depending on whether it\u2019s printed on a lightweight smooth stock, a soft cotton paper, or an ultra-thick double thick card. If you\u2019ve ever wondered what paper weights actually mean, here\u2019s a simple breakdown of [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":5171,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[35],"portfolio_tag":[],"class_list":["post-5170","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-tips-tutorials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Quick Guide to Paper Weight - TOG.ink\/blog<\/title>\n<meta name=\"description\" content=\"A simple guide to paper weights for invitations, stationery, and print projects \u2014 from lightweight stocks to luxurious double thick paper.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tog.ink\/blog\/home-8\/a-quick-guide-to-paper-weight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Quick Guide to Paper Weight - 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